Why wikis are considered as a tool for marketing

When you talk about marketing then you need to comprehend the fact that marketing is something that focuses on creating awareness and persuading your target audience along with increasing your own understanding about what your target audience wants and expects from you or your brand. Most brands and business organizations hire the best wikipedia page creation service in order to create a wiki page that will help them create awareness about their brands in the most neutral and indirect manner. What other ways can businesses use to market themselves effectively in this age?